FASHION & LIFESTYLE ONLINE MAGAZINE

"Lucid Dimension" in Zavod by fashion designer Sonja Jocic

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Zavod ponovo postaje predstavnik modne scene iz Beograda, s gostovanjem mlade srpske modne kreatorke Sonje Jocić u svojim prostorijama. Upečatljiva scenografija arhitekture ZAVOD-a, menja dinamiku uobičajene modne piste. Refleksije i visine ove arhitekture, se savršeno uklapaju uz Sonjinu modnu prezentaciju.

U ZAVOD-u, 6. februara ćete ekskluzivno imati priliku da iskusite “Lucid Dimension”, performans i modnu prezentaciju u okviru koje će Sonja izložiti kolekciju za proleće/leto 2015.”Lucid Dream” koja je predstavljena na 36. Belgrade Fashion Week- u uz najavu i preliminarni prikaz njene jesenje kolekcije za 2015.”Parallel Dimension” koja će biti u potpunosti otkrivena nakon marta 2015. godine.

Tokom manifestacije, uživanje u muzici će Vam omogućiti dj Luka Vuković zvani LukaVI. Njegov muzički stil je zasnovan na ritmu, “tech house” zvuku uz dosta udaraljki, “funky”, “tribal”, “minimal” i “acid” momenata.¬
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Sonja Jocić je završila master lepih umetnosti, sa specijalizacijom iz modnog dizajna na „Swedish School of Textiles” u Boråsu, u Švedskoj (2014). Pre sticanja mastera stekla je zvanje diplomiranog modnog dizajnera, na Visokoj tekstilnoj strukovnoj školi za dizajn tehnologiju i menadžment, u svom rodnom gradu - Beogradu (2010). Pored svog akademskog obrazovanja, Sonja je završila praksu u modnom brendu „Fifth Avenue Shoe Repair“ u Stokholmu, u Švedskoj, i praksu u tekstilnoj fabrici MAK - MD.OOD u Gabrovu, u Bugarskoj. Sonja je nosilac dve prestižne modne nagrade: “ELLE Fashion Award” za najupečatljiviju reviju prikazanu na 36. Belgrade Fashion Week- u “Textil Young Designer Award” za najboljeg mladog modnog kreatora. Njen večiti motiv je da unese svoju ličnu ali i inovativnu percepciju običnog odevnog predmeta bez ikakvih ograničenja ili uticaja uobičajenog pristupa istom.

Luka Vuković aka LukaVI je rodjen u Beogradu 1987. Kao osnovac zaljubljuje se u elektronsku muziku i od tada do dana današnjeg istražuje i eksperimentiše sa “house” i “techno” muzikom. Član je organizacije TechTide od 2009. godine. Kao obožavalac umetnosti voli da eksperimentiše sa umetnicima iz drugih sfera umetnosti.

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Again ZAVOD becomes a protagonist of the Fashion scene from Belgrade, hosting on its premises, the young Serbian fashion designer Sonja Jocic. A bold stenography of the architecture of the ZAVOD alters the dynamics of the usual catwalk. Reflections and heights of this architecture, therefore perfectly fit the Fashion installation of Sonja. 


On 6th of February in ZAVOD you will be able to experience exclusively the Lucid Dimension which is a live performance and installation that will showcase Sonja’s spring/summer 2015 collection Lucid Dream that was presented on 36th Belgrade Fashion Week and a short preview of her pre fall 2015 collection Parallel Dimension that will be fully revealed after March 2015. 

During the event you will be enjoying music by dj Luka Vukovic aka LukaVI. Hes music style is based on rhythm, tech house with lot of percussion, funky, tribal, minimal and acid moments. 

LUCID DREAM aims to investigate an effect of conscious on subconscious through methods of extraction, repetition and extension in draped silhouettes by following functional aesthetics. 
Lucid dreams questions the difference of wearable and experimental, the duality of functional and nonfunctional or black and white. It challenges the use of nontraditional materials in functional garment shapes and opposite, collages the aesthetics of draped garments into new silhouettes but also plays with logic and illogical contrasting shapes which give a completely new perception of a garment that leads to Sonja’s new project Parallel Dimension.

About Sonja Jocic
Sonja Jocic holds a master degree of Fine Arts specialized in Fashion Design at the Swedish School of Textiles in Borås, Sweden (2014). Before her master she obtained a bachelor degree in Fashion Design, at the College of Textile Design, Technology and Management in her hometown -Belgrade, Serbia (2010). Beside her academic education, she completed an internship at the fashion brand Fifth Avenue Shoe Repair in Stockholm, Sweden and practice at the textile factory MAK-MD.OOD Gabrovo, Bulgaria (2008). Sonja is a holder of two prestige fashion awards: “The ELLE Fashion Award’’ for the best fashion show shown on 36th Belgrade Fashion Week and “The TEXTIL Young Designer Award’’ for the best young fashion designer. She always brings her personal and innovative perception of an ordinary garment never limited or guided by its regular approach. 

About Luka Vukovic
Luka Vukovic was born in Belgrade in 1987. He felt in love with electronic music in elementary school and from that time untill now he is experimenting with house and techno music. At 2009 he become part of the DJ organisation TechTide. Luka is a big art fan and he likes to combine music with other types of art. 

Article by: Bojana Veljkovic - Tomic
PRESS & Photos: ZAVOD 
5th January 2015. 14:52pm Zurich

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