Interview with fashion designer Eva Jacobs

Pufnica  Magazine proudly presents, interview with great fashion designer from UK Eva Jacobs


When did you realize you wanted to become a fashion designer?

It started at an early age, I suppose I was about thirteen back then and at first I got all these, supposingly random obsessions with painting, philosophy reading, exploring the gothic era and shaping little statues in clay. Experimenting with your looks and hanging out with the weirdest people in town, who were the most interesting companionship for me, goes without saying. I was always in my own phase, exploring the beauty in the ugly, the ugly in the beauty, seeking for a desperate inspiration here and there. From the perspective I see it now, I believe fashion design was the ultimate concept for me; the concept that embraced and employed all my interests at once. It doesn't have to always be the girl who loved making clothes for her barbies. For me, it’s all about aesthetics and about bringing the value of stories and memories into it.

How long does it usually take you to construct a piece?

It depends how much detail the piece contains, for example, does it have any embellishments or what kind of material you are working with, since some requires more attention than others. To make a garment itself takes about a couple of weeks. The longest phase is the research and putting collection together, sampling fabrics, thinking of shapes, colors, accessories and making it all work for your vision.

Tell us more about your new collection?

it’s a very feminine evening wear collection made of crisp and light materials such as silks, organza and lace. It’s tailored for a mysterious femme fatale who steals the show before you know it. The gowns are only to heighten the natural femme fatale’s qualities of graceful elegance, fierceness and haunting flirtation. Every moment is the right moment for this woman. The decorative details of collection are based on Art Nouveau or lamentations, shapes and floral patterns which drew the main inspiration from an early on.


Where can readers buy your clothes?

At the moment our website is under maintenance so for all enquirers or purchases please contact via As for traditional shopping experience lovers, we are going to stock a few pieces in various London showrooms. The upcoming dates will be announced both in website and facebook page.


Who are some of your favourite designers?

Kate and Laura Mulleavy from Rodarte, Elie Saab, Zac Posen, Antony Vacarello and Alber Elbaz from Lanvin has always been someone I admire and look up to.


What are some of your fashion goals?

One of the brands main goals is to introduce new product ranges including fashion accessories, clutch bags and jewellery. Another major step is obviously to achieve a considerably bigger expansion which could hopefully lead us to become a brand of a great interest for internationally known stockists such as Net-a-Porter, Bergdorf Goodman, or Farfetch.


Where can readers find out more about you and your work?

They can fallow official Facebook page:Eva Jacobs Fashion ,Twitter: Eva Jacobs and soon to be launched

For Vladana S. Velković

Photo: Chloe Anne Charnock